| Strong marketing campaign of OmegaGen Neptune Krill Oil now underway in Australia |
| Thursday, June 26 2008 | |||
Strong marketing campaign of OmegaGen Neptune Krill Oil now underway in AustraliaProduct Available in Major Pharmacy and Health Food Chains NationwideLaval, Québec, CANADA – June 26th, 2008 – Neptune Technologies & Bioressources Inc. (NASDAQ.NEPT - TSX.V.NTB) and its commercial pharmaceutical partner Inovail Pty Ltd have made OmegaGen® Neptune Krill Oil (NKO®), a complementary medicine, now widely available in Australia at the majority of pharmacy chains nationwide including Terry White Chemists, Amcal, Chemist Warehouse, Chemistworks, Chemmart, Healthy Life, and Go Vita, among others. Inovail has launched a direct-to-consumer (DTC) campaign to promote awareness of its benefits. The promotional campaign of OmegaGen®,is supported by key opinion leaders including Dr. Jeffrey Cohn and Dr. David Colquhoun. Dr. Cohn is Group Leader of the Nutrition and Metabolism Group at the Heart Research Institute, and an Associate Professor in the Faculty of Medicine at the University of Sydney and is also a leading nutrition researcher specializing on phospholipids. Dr. Colquhoun, Associate Professor, is a leading cardiologist at the Wesley Medical Centre in Brisbane. The DTC advertising campaign encompasses extensive TV and radio programming, including popular talkshows, as well as magazine and outdoor advertising outlets. Additional promotional efforts specifically targeting cardiologists, rheumatologists and general practitioners are also underway. The promotional plan has been supported through a strategic alliance with Innovex Pty Ltd which ranks among the top five sales organizations in the Australian pharmaceutical industry. A newly designed website that provides more information about OmegaGen® can be found at: www.omegagen.com.au. “The launch of the next product of Inovail’s complementary medicine franchise, OmegaGen® Cardio, which focuses on cholesterol management, is expected shortly,” said Dr. Tina Sampalis, Chief Scientific Officer of Neptune. “Building a strong complementary medicine portfolio with additional products in line to launch will allow Neptune to reap the benefits of this Australian pharmaceutical and complementary medicine market representing over $2 billion in sales. Inovail’s complementary medicine portfolio strategy will shortly become a major revenue growth driver for Neptune.” Inovail is an independently managed specialty pharmaceutical company and Innovex is the leading contract sales organization in Australia. Both are held by Invida Pharmaceutical Holdings, which is headquartered in Singapore and has offices in 13 Asian Pacific countries. Invida’s shareholders include Temasek Holdings, Quintiles Transnational and the Zuellig Group. For further details see: http://www.invida.com About Neptune Neptune continues to strongly support its strategic development plan to form partnerships/strategic alliances with worldwide leaders in the nutraceutical and pharmaceutical industries. Neptune signed agreements with Nestlé and Yoplait, worldwide leading food manufacturers, and paved its entrance into the global functional food market. According to its business strategy, negotiations with pharmaceutical companies with the objective of entering the pharmaceutical market by licensing rights are ongoing. Neptune Technologies and Acasti Pharma Contact:
Neptune Technologies & Bioressources Inc. Acasti Pharma Inc. Toni Rinow, Ph.D., MBA Corporate Development & Investor Relations (450) 687-2262 This e-mail address is being protected from spambots, you need JavaScript enabled to view it
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