| Breakthrough of Schiff® MegaRed™ Neptune Krill Oil in Costco USA |
| Wednesday, June 11 2008 | |||
Breakthrough of Schiff® MegaRed™ Neptune Krill Oil in Costco USALaval, Québec, CANADA – June 11th, 2008 – Neptune Technologies & Bioressources Inc. (“Neptune”) (NASDAQ.NEPT - TSX.V.NTB) has been advised by its partner Schiff Nutrition International Inc. that, after a successful launch, Schiff® MegaRed™ containing Neptune Krill Oil (NKO®) has been listed as a permanent item in Costco in the United States. In November 2007, Neptune penetrated with Schiff Nutrition, a major partner, for the first time the U.S. mass market under the brand name Schiff® MegaRed™. The product was initially launched in Costco in the U.S. in January 2008. Schiff Nutrition has now been advised that Costco is listing Schiff® MegaRed™ as a permanent item nationwide based on the apparent success of the launch and trial period. “We are excited about MegaRed™’s increasing popularity and brand recognition in Costco. We are now expanding our business, in addition to Costco with its 385 stores with Schiff Nutrition, by entering into additional mass retail channels in the U.S. and other territories,” stated Thierry Houillon, Vice-President, Nutraceutical of Neptune. “The mass retail channel is a new and fast growing sales segment for Neptune shown to be driven by strong consumer acceptance. We expect that mass market sales will contribute to more than doubling Neptune revenue in the short term.” About Neptune Neptune continues to strongly support its strategic development plan to form partnerships/strategic alliances with worldwide leaders in the nutraceutical and pharmaceutical industries. Neptune signed agreements with Nestlé and Yoplait, worldwide leading food manufacturers, and paved its entrance into the global functional food market. According to its business strategy, negotiations with pharmaceutical companies with the objective of entering the pharmaceutical market by licensing rights are ongoing. Investor Relation Highlight Neptune Technologies and Acasti Pharma Contact:
Neptune Technologies & Bioressources Inc. Acasti Pharma Inc. Toni Rinow, Ph.D., MBA Corporate Development & Investor Relations (450) 687-2262 This e-mail address is being protected from spambots, you need JavaScript enabled to view it
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